The focus on visitor engagement at this
year’s annual meeting of the Association of Art Museum Curators was
particularly timely, as my institution, the Honolulu Museum of Art, has made
education and visitor experience priorities now and in the years ahead. From conducting employee forums on customer
service to the creation of a space curated by educators, the Honolulu Museum of
Art is actively seeking to engage the public in a positive and meaningful manner,
and I was pleased that the sessions this year dealt directly with issues I am
currently tackling.
The AAMC session "Museums and Civic
Responsibility” shared how some museums and curators have adapted their
practices to build audiences. The Dallas
Museum of Art’s simple yet elegant solution to switch from using the word
"members” to "friends” to describe museum supporters represents a way in which
museums can alter a seemingly insignificant practice and hope for big
returns. Other museums, like the Detroit
Institute of Arts and the Minneapolis Institute of Arts, are testing labels for
special exhibitions or reinstallations before installing them permanently. Such a practice ensures that labels are clear
and accessible and offers curators the opportunity to modify their approach to
serve better their constituency without sacrificing content. "Participation, Engagement, and the Curator”
considered exhibitions from the perspective of the educator, and the panelists
encouraged curators to incorporate participatory features into their plans to
inspire visitors to connect with museums and their collections on a personal
level. When accompanied by or founded
upon scholarly or historical principles relating to the exhibition or art on view,
participatory activities like those described in this panel can enhance the
exhibition’s educational potential. As
sites for learning and repositories of culture, art museums bear a
responsibility to visitors both to educate and inspire, and the 2013 AAMC
annual meeting focused curatorial attention on these important obligations.