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Webinar: Keep the Doors Open Through Digital Media
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Keep the Doors Open Through Digital Media

Live Webinar and Free for AAMC Members
Thursday, April 23, 2020
2:00 - 3:00pm ET


This webinar will help guide you through the possibilities of how to maintain engagement with your members through this challenging time, by exploring a more vigorous digital presentation - whether creating new media or mining content archives and repurposing your assets. 

The objective is to utilize the tools at hand and/or re-assign budgets to build a more robust presence and attract and retain engagement with your institution. We will review a case study and share ideas, concepts and methods to achieve this goal. The content produced will remain part of your online strategy post-shutdown and can distinctly improve and enhance future virtual and physical connections between your guests and all of your exhibitions, outreach and event programming.


Meet the Speaker

Grela Orihuela, Founder and Executive Director, 1meter50; Co-Founder and Executive Producer, Wet Heat Project

Grela Orihuela is co-founder and Executive Producer of Wet Heat Project. For 12 years Wet Heat Project has been producing independent and commissioned documentary films about artists and art professionals, and also develops special events. Wet Heat Project is the official filmmaker for the Institute of Contemporary Art, Miami, producing the digital content of the museum’s online Channel. Their “Stories” series include unique experiences with artists such as Judy Chicago, Manuel Solano, Larry Bell, Diamond Stingily, Matthew Angelo Harrison, Eric-Paul Riege among many others. She is a digital content consultant for art institutions, non- profits, galleries and contemporary artists.

Grela is a seasoned art fair director, event producer and curator, and founder of 1meter50. 1meter50 is a producer of in-depth art experiences, providing development, strategic planning, and full service direction for art fairs, special events, gallery exhibitions, institutional exhibitions, private collections, and multimedia installations.

Before founding 1meter50, Orihuela was director and curator of the AQUA Art Miami and Art Wynwood fairs through 2018. She served as the Head of Exhibitor Relations and Special Projects & Programming at Art Miami, LLC for its 9 fairs before becoming the Director of 2 editions of AQUA and 5 editions of Art Wynwood. In 2011, Orihuela curated the 32-artist "Home: Dream Home" concept installation show at Praxis International Art in Wynwood (see Art Papers, Miami Herald, ArtLurker and New Times articles), bringing together an historic collaboration of Miami's top galleries and their multidisciplinary artists, focusing on a single theme in an immersive environment.

She has independently curated multi-artist video programs for NADA Miami Beach, NADA Hudson, Vanity Projects in New York City, Art Wynwood Contemporary Art Fair, Arte Americas, and the Los Angeles Art Association for Art Basel Miami Beach.

Grela’s journey began in New York City’s fashion world as a fashions show producer / editorial stylist and led her through distinct career success in large-scale rock & roll, lifestyle content for TV news (as producer at WABC-TV and executive producer at Spanish language network Telemundo), as an independent producer of Spanish-language programming and more than a decade of producing large-scale global marketing and promotional events, entertainment, trade shows, videos and exhibitions, such as international dealership conferences for Sony Corporation in Paris, Vancouver, Hawaii, Mexico and Los Angeles, with in-venue concerts by music artists such as Tony Bennett, Celine Dion, Julio Iglesias, and Cyndi Lauper.

Grela is Cuban by birth and grew up in Astoria, Queens. She is a graduate of the NYU Tisch Film School Fine Arts program.


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