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Webinar: Navigating Social Media
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Navigating Social Media

Live Webinar
Thursday, September 27, 2018
2 - 3:15pm ET



Social media is a central part of how we all communicate. Curators are increasingly encouraged to create public, digital selves, either in a professional capacity or privately, in order to help promote and expand networks for themselves and their organizations. They have also been taking advantage of social media platforms to discover emerging artists, new programs and different forms of artistic experience. In this webinar we will discuss the challenges and advantages of social media activity for curators in the non-profit sector. Together we’ll dig into questions such as: What are the inherent challenges in shaping and navigating our public personas? How does one define the boundaries of public and private? Is it possible to build meaningful curatorial acts on social platforms?

Navigating Social Media is part of the AAMC Foundation’s webinar series, which offers live online discussions on essential skills, timely issues, and latest discoveries that define the profession of an art curator, and enhance understanding and development in the field. This coming year of webinar topics have been developed around the central theme of the “outward-facing-curator,” dissecting ways in which curators collaborate and engage with audiences internally & externally.


Meet the Speakers
(listed alphabetically)


Graham C. Boettcher, The R. Hugh Daniel Director, Birmingham Museum of Art

Graham C. Boettcher is The R. Hugh Daniel Director of the Birmingham Museum of Art, where he has served in various curatorial and administrative roles since 2006. Recent exhibitions include The Look of Love: Eye Miniatures from the Skier Collection (2012) , which was counted among “The Season’s Best Museum Shows” by Architectural Digest, and Black Like Who?: Exploring Race & Representation (with Dr. Kelli Morgan, 2015), which the Wall Street Journal named a “Don’t Miss” exhibition. A native of Bellingham, Washington, Boettcher received his B.A. and Ph.D. from Yale University, and an M.A. from the University of Washington.


Fernanda Pitta, Senior Curator at Pinacoteca do Estado de São Paulo; Lecturer in the History of Art at the Escola da Cidade, in São Paulo; Moderator

Fernanda Pitta’s research interests focus primarily on 19th Century Brazilian art in a transnational context and Historiography of art. She also writes regularly on modern and contemporary art and contributes to scholarly journals on Brazilian art and art historiography. Her latest curatorial project is an exhibition on the artist´s image in 19th Century in Brazilian Art to be open in December 2018 at Pinacoteca de São Paulo. Pitta has a PhD in art history from the Universidade de São Paulo, with a dissertation titled "A Peaceful and Bucolic People: Customs and History in Almeida Júnior’s paintings," which is forthcoming as a book by Martins Fontes´ Press. In the Summer of 2017, she was a fellow at Clark Art Institute as part of the Summer Collaborative Working Group and is currently an International Awardee in the AAMC Foundation Engagement Program for International Curators.


Jennifer Scanlan, Curatorial and Exhibitions Director, Oklahoma Contemporary

Jennifer Scanlan is the Exhibitions and Curatorial Director at Oklahoma Contemporary in Oklahoma City, where she has curated a number of exhibitions, including: Melvin Edwards: In Oklahoma and  Jeffrey Gibson: Speak to Me. From 2013 through 2015 she was a New York-based independent curator focusing on contemporary art and design, and before that worked for 12 years as an Associate Curator at the Museum of Arts and Design in New York. She has a BA from Vassar College, Poughkeepsie, New York, and an MA from the Bard Graduate Center, New York, New York.


Masha Turchinsky, Director, Hudson River Museum

Masha Turchinsky is Director of the Hudson River Museum, in Yonkers, NY, where she oversees a robust exhibition program and a multidisciplinary campus with collections that include nineteenth-century to contemporary American art; Glenview, a Gilded Age home on the National Register of Historic Places; a state-of-the-art planetarium; and an amphitheater dedicated to the performing arts. She is currently supervising a $10M+capital expansion at the Museum. Previously, Masha worked for nineteen years at The Metropolitan Museum of Art, New York, in the Digital and Education departments, in progressively senior roles overseeing teams dedicated to content, design and partnerships. While at The Met, she also served as Delegate to the Board of Trustees. As a consultant, she has worked with the Gilder Lehrman Institute of American History and the New York Botanical Garden and began her career as a translator in Madrid, Spain. She holds an Ed.M. in International Educational Development from Columbia University, Teachers College, an M.A. in Education from New York University and a B.S. in Russian Studies from Georgetown University. Her work has been recognized with top honors from AAM, Museums and the Web, the Parents’ Choice Awards, and the Webby Awards. Ms. Turchinsky was inducted into AAMD in 2017.

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